HEALTH TECH SALES EXPERTISE

Revenue. Faster.

I help health tech founders and commercial teams build a sales process that works in healthcare.

Practical coaching and strategic guidance to move from promising conversations to clear buying decisions.

Start a conversation Explore services

Health plansHealth systemsProvider groups

Brendan McAdams leading a workshop. — **Brendan McAdams**Founder, Kiinetics · Health tech sales advisor
Meet Brendan

20+

Years in
health tech sales

Techstars✳

All-Star Mentor
Top 4% of the network

TEDCO▰

Loaned
Executive

Author of
Sales Craft

01 THE REAL CHALLENGE

Turn sales interest
into a clear next step.

You’ve built something healthcare needs. But interest isn’t turning into decisions. And more follow-ups aren’t fixing it.

Let’s find what’s in the way

Conversations that stall

There’s enthusiasm in the room, but no clear owner or next step.

Pilots without a decision

A promising evaluation needs a defined path to a buying decision.

Sales that depend on the founder

Founder instinct needs to become a process others can repeat.

02 HOW I HELP

Sales support for
each stage of growth.

Choose a focused call review, ongoing coaching, or hands-on strategic guidance.

A FOCUSED SECOND OPINION

Sales Call Tune-Up

Bring a real sales recording. Get an experienced view of where the conversation loses momentum, and what to change next time.

A written review of your call
A 30-minute debrief, together
Three changes to focus on first

Book a tune-up

FROM CONVERSATION TO CLARITY↗

Listen→Diagnose→Prioritize

$350One focused engagement

Money-back guarantee.
Feedback within 5 business days.

Not sure where to start? A little clarity goes a long way.

BRENDAN McADAMSFOUNDER, KIINETICS ↗

03 MEET YOUR ADVISOR

Meet Brendan McAdams.

I’m Brendan. I’ve spent 20+ years selling into healthcare, building teams, and helping founders turn good ideas into real business.

My work spans health plans, health systems, and provider groups. I bring that context into your calls, your pipeline, and the decisions that matter next.

You work directly with me. The advice is specific to your business. The goal is a sales process your team can own.

More about Brendan

Experience in the room.
Momentum in your business.

04 THE APPROACH

A practical way
to work together.

We work on the actual business.
Your buyers. Your opportunities.
Your next decision.

Get to the real issue.

Look closely at the buyer, the conversation, and the process. Identify the friction worth fixing first.

THE OUTPUT A clear diagnosis.

Build a way forward.

Set priorities around your market. Translate the strategy into specific actions, owners, and next steps.

THE OUTPUT A practical plan.

Put it into motion.

Work through real deals together. Coach, adjust, and build a repeatable rhythm your team can keep.

THE OUTPUT Sales with direction.

05 CLIENT PERSPECTIVES

What clients say.

01 / 03

…enabling our sales team to sell higher into our enterprise health plan clients and structure much bigger, more strategic relationships and contracts.

Maridy McGinnisCEO, AllMed Healthcare Management

PERSPECTIVES FROM LEADERS ATAllMedBPE GlobalTCV Growth Partners

06 A LITTLE FORWARD THINKING

Resources for
health tech sales.

Explore the journal

THE BOOK

Sales Craft

Strong fundamentals. Better habits.
A practical read for people who sell.

Discover the book ↗

FROM THE JOURNAL

Do You Need a
Health Tech Sales Coach?

How to recognize the gap between a promising meeting and a real buying decision.

Read the perspective

YOUR NEXT MOVE

Let’s talk about
your sales process.

Tell me where things stand. We’ll figure out
whether I’m the right person to help.

Start a conversation Directly with Brendan. A straightforward conversation.

Revenue. Faster.